Laurel Mercantile Co.

After the launch of HGTV’s Home Town, we were approached by overseas companies for furniture line development with national distribution. Growing up in North Carolina, Ben remembered the small factory towns that had been shuttered and left empty when manufacturing moved overseas. Thinking of the countless, American families who suffered in the aftermath, we knew there had to be a better way to make furniture.

Vaughan-Bassett, the largest manufacturer of wooden residential furniture in the United States, is committed to their hometown of Galax, Virginia, just like we are committed to our hometown of Laurel, Mississippi. We’ve partnered to create two antique-inspired furniture lines crafted by 600 American workers. LMC Home and Scotsman American Heirloom are now available in stores across the United States. If we’re going to be serious about revitalizing small town
America, we have to be serious about making things in America.